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Vegas Kings positioned for US betting expansion

Home » News » Vegas Kings positioned for US betting expansion Vegas Kings positioned for US betting expansion Vegas Kings believes it is ideally positioned for the projected betting explosion across the US after extending its deal with Resorts Digital in the same week that the Atlantic City casino’s sportsbook went live in New Jersey. The web design agency has renewed its long-standing digital creative retainer with brands ResortsCasino.com and MoheganSun.com, just days after Resorts Casino opened its brick-and-mortar sportsbook and a fortnight after the casino’s licensee DraftKings launched New Jersey’s first legal mobile betting site . South Africa-headquartered Vegas Kings handles all the daily creative and web development requests ranging from online acquisition banner creatives, social media adverts, HTML mailers, video production promoting new games to full HD TV adverts, billboards and website back-end development. Resorts Digital’s two brands have generated internet gaming win of around $26.5m (£20.8m/€23.3m) so far this year, making it the third biggest online gaming platform in New Jersey. While Vegas Kings said it was too soon to discuss any specific plans for Resorts Casino’s digital sports betting strategy, it has many years’ experience in brand development, UI/UX and sportsbook development and integration. “It’s indeed an exciting time in the US regarding regulation and sports betting,” Ashley Adir, Vegas Kings’ CEO, told iGamingBusiness.com. “Over the last few years Vegas Kings has really positioned ourselves well in the US market to take advantage of all the opportunity and work that's currently opening up state by state.” Vegas Kings has a series of existing partners within the sports sector, including Ladbrokes, Betfair and Betfred. For now, it will continue to assist ResortsCasino.com and MoheganSun.com in their growth plans in New Jersey, with Adir explaining that an effective digital strategy is essential for operators determined to succeed in the US’s most competitive state for gambling outside Nevada. “New Jersey is such a competitive and small market that operators are striving to try and distinguish their offering and stand out from the crowd,” Adir told iGamingBusiness.com. “By having a strong content strategy that crosses over from offline, to online and all the way through to social is extremely important and a necessity. “Vegas Kings helps its clients on a daily basis producing creative to support their constant conversation with new and existing players.” In a statement, Ed Andrewes, Resorts’ CEO of digital, agreed that digital creative output has been key to its progress.

For the original version including any supplementary images or video, visit http://www.igamingbusiness.com/news/vegas-kings-positioned-us-betting-expansion

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M88 Becomes Official Betting Partner Of Leicester City FC

The online gaming company offers a variety of sports betting, casino and slots products, with competitive odds and bonuses. The partnership will see M88 leverage Leicester City’s global brand in its marketing activities and the betting company’s logo will appear across King Power Stadium on LED advertising boards. Jonathan Gregory, Leicester City’s Commercial Director said: “We are excited to begin this partnership with M88 who already have a strong presence in the sports industry. We have built a series of key relationships across Asia and our partnership with M88 only strengthens Leicester City’s already significant connection with the region.” A spokesperson at M88 said: “We are delighted to add Leicester City to our list of partners through this multi-club deal, as we gain more market share year-on-year. We are excited to engage with Leicester City’s fan base and cannot wait to bring our loyal customers closer to the Club.” M88 offer over 30,000 live betting events every month, in-running cash-out function, all major payment methods and 24/7 market leading customer service.

For the original version including any supplementary images or video, visit https://europeangaming.eu/portal/press-releases/2018/08/16/26094/m88-becomes-official-betting-partner-of-leicester-city-fc/

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